The audio/ video recording/ playback has come a long way. From Video Tape Recorders (VTR) to CD to DVD and now Blu Ray the effort is to continuously have higher accuracy, higher quality, higher reliability, faster speed, lower power and lower cost. Data & multi media storage capacity is touching 27.4GB in dual medium discs. With advent of new standards such as H.264 video quality is reaching unbelieveable clarity levels. The need for ultra slim laptops and portable multimedia players result in HDD drives with very high data compression, and near zero power consumption.